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VP of User Experience

Dan Hassenplug

I joined Paylocity in 2014 to lead the team that would help scale Paylocity’s user experience (UX) practice. The incredible growth we’ve seen since our IPO has given me the opportunity to expand the team as well as my career. As Vice President of UX, I’m focused on leading our team of product designers and design system engineers, while advising across the entire product suite. It’s my job to ensure that our customers have modern products that are easy to use.

For as long as I can remember, I’ve been passionate about design and technology. Whether it was copying hockey logos into notebooks as a kid or getting my first computer and learning website design at a young age, it was inevitable that I majored in design in college. My career has been focused on creating experiences for websites big and small. And since I love to build, you can find me tackling the latest LEGO sets with my two boys when I’m not at the office or doing something that gets the blood flowing: riding my bike, putting in some time at the gym, or some other form of fun outdoor activity.

“I joined Paylocity because I love to build software, and every day I get to be a part of building great products for our customers!”